Effective Date: 4/10/2025
ABN: 55653932917
Location: 13 Old Rifle Range Road, Wonthaggi, Victoria
Phone: 0488 921 821
Email: hello@beachsidecosmeticinjectables.com.au
Website: www.beachsidecosmeticinjectables.com.au

At Beachside Aesthetics, we are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, store, and protect your personal and health information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

As a healthcare provider, we also comply with the Health Records Act 2001 (Vic) and guidelines set by the Australian Health Practitioner Regulation Agency (AHPRA).

We may collect the following personal information:

• Full name, date of birth, and contact details (phone, email, address)
• Emergency contact information
• Payment and billing information
• Appointment history and booking preferences
• Communication preferences (email, SMS, phone)
• Identification documents (driver's license, Medicare card) when required

As part of providing safe and effective aesthetic treatments, we collect sensitive health information including:

• Medical history and current health conditions
• Allergies and adverse reactions
• Current medications and supplements
• Previous cosmetic treatments and procedures
• Pregnancy and breastfeeding status
• Skin analysis results and assessments
• Treatment records, notes, and outcomes
• Clinical photographs (with your consent)
• Pre and post-treatment care instructions

When you visit our website or use our online booking system, we may collect:

• IP address and browser information
• Pages visited and time spent on our website
• Booking and appointment data through Fresha
• Cookies and similar tracking technologies

We collect information directly from you through:

• Initial consultation forms and medical history questionnaires
• Face-to-face consultations and treatment appointments
• Phone calls, emails, and text messages
• Online booking system (Fresha)
• Website contact forms and enquiries
• Feedback and review requests
• Social media interactions

In some cases, we may collect information from third parties such as:

• Your referring healthcare provider (with your consent)
• Other medical practitioners involved in your care
• Your emergency contact in case of adverse reactions

We use your personal and health information for the following purposes:

• Assessing your suitability for treatments
• Providing safe and effective aesthetic services
• Creating personalized treatment plans
• Monitoring treatment outcomes and progress
• Managing adverse reactions or complications
• Maintaining accurate medical records

• Booking and confirming appointments
• Sending appointment reminders via SMS or email
• Managing cancellations and rescheduling
• Processing payments and deposits
• Managing waitlists and appointment availability

• Responding to your enquiries and requests
• Providing post-treatment care instructions
• Following up on treatment outcomes
• Sending rebooking reminders for maintenance treatments
• Requesting feedback and reviews

• Maintaining accurate business and financial records
• Complying with legal and regulatory requirements
• Managing insurance claims and professional indemnity
• Quality assurance and service improvement
• Staff training and education (de-identified data only)

• Sending promotional offers and special packages
• Informing you about new treatments and services
• Sharing educational content and skincare tips
• Seasonal promotions and gift card offers

You can opt out of marketing communications at any time.

We may take clinical photographs for the following purposes:

• Medical record keeping and treatment documentation
• Monitoring treatment progress and outcomes
• Assessing treatment effectiveness
• Professional consultation and referrals

Separate written consent is required if we wish to use your photographs for:

• Marketing materials or social media
• Before and after galleries
• Educational or training purposes
• Professional presentations or publications

Important: In accordance with TGA regulations, we do not publish before and after photos of injectable treatments (Schedule 4 medications) for advertising purposes.

We take reasonable steps to protect your information from misuse, interference, loss, unauthorized access, modification, or disclosure:

• Secure electronic record management system (Fresha)
• Password-protected systems and encrypted data storage
• Restricted access to patient records (authorized staff only)
• Secure physical storage for paper records
• Regular staff training on privacy and confidentiality
• Secure disposal of records (shredding, secure deletion)

We retain your information for as long as required by law and professional standards:

• Medical records: Minimum 7 years from last treatment (AHPRA guidelines)
• Financial records: 7 years (Australian Taxation Office requirements)
• Marketing consent records: Until you withdraw consent or we no longer use the information

After the retention period, records are securely destroyed or permanently deleted.

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Your GP or referring doctor (with your consent)
• Medical specialists for consultation or referral
• Emergency services in case of adverse reactions

• Fresha: Our booking and practice management system
• Payment processors: For secure payment processing
• Accounting services: For financial and tax compliance (Xero)
• Email marketing platforms: If you consent to marketing communications

We may disclose your information if required by law, including:

• Court orders or subpoenas
• AHPRA investigations or regulatory inquiries
• Mandatory reporting obligations
• Protection of public health and safety

Under Australian privacy law, you have the following rights:

You have the right to request access to your personal and health information. To request your records:

• Contact us by phone (0488 921 821) or email (hello@beachsidecosmeticinjectables.com.au)
• We will provide access within 30 days
• We may charge a reasonable fee for copying and administrative costs
• Identification may be required to verify your identity

If your information is inaccurate, incomplete, or out of date, you can request corrections:

• Contact us with the updated information
• We will update your records promptly
• If we disagree with the correction, we will note your request in your file

You can withdraw consent for:

• Marketing communications: Unsubscribe from emails or text "STOP" to SMS messages
• Clinical photography: Request removal of photos from marketing materials (medical record photos will be retained)
• Information sharing: Request that we do not share your information with third parties (except as required by law)

If you believe we have breached your privacy, you can:

1. Contact us directly: Email hello@beachsidecosmeticinjectables.com.au or call 0488 921 821
2. We will investigate your complaint and respond within 30 days
3. Contact the Office of the Australian Information Commissioner (OAIC):
   Phone: 1300 363 992
   Website: www.oaic.gov.au
   Email: enquiries@oaic.gov.au

Our website uses cookies to improve your browsing experience:

• Essential cookies: Required for website functionality and booking system
• Analytics cookies: Help us understand how visitors use our website
• Marketing cookies: Used for targeted advertising (with your consent)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Our website may contain links to third-party websites (e.g., social media platforms, product suppliers). We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a new effective date.

We encourage you to review this policy periodically.

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact:

Emilie Masi
Director and Nurse Practitioner
Beachside Aesthetics

Phone: 0488 921 821
Email: hello@beachsidecosmeticinjectables.com.au
Address: 13 Old Rifle Range Road, Wonthaggi, Victoria
Website: www.beachsidecosmeticinjectables.com.au

By using our services, booking appointments, or providing your information to Beachside Aesthetics, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy complies with the Privacy Act 1988 (Cth), Australian Privacy Principles, Health Records Act 2001 (Vic), and AHPRA guidelines.